CALGARY – This year the Star Choice brand will begin to disappear altogether, Shaw Communications executives said today. In its place will come a new brand, Shaw Direct, which directly ties the direct-to-home satellite company to its cableco owner. Shaw CEO Jim Shaw made note of the impending change Wednesday afternoon during a conference call with financial analysts discussing Shaw Communications’ fiscal 2009 second quarter results. Some of the analysts questioned (again) whether the DTH division was a core asset and if it was looking to sell Star Choice and its nearly 900,000 subscribers. “It is core to us and...
