WATERLOO — During a live presentation today at the NAB Show New York 2020 virtual event, Waterloo-based video quality solutions innovator SSIMWAVE unveiled a new software product that it says “enables video providers to achieve multi-million-dollar savings in delivery costs per year while delivering ‘just right’ levels of video quality across entire VOD asset libraries.”
Known for its video quality measurement and optimization technology, SSIMWAVE’s new SSIMPLUS Video Quality Dial application allows video providers total control over the viewer experience of VOD video content, enabling optimization of the bitrates of every encode and every title based on the SSIMPLUS video quality metric, says the company’s press release.
The new software is compatible with all cloud-based encoding systems and can enable bitrate reductions of up to 50% while delivering video quality that satisfies viewers, says the release.
“Current content-aware approaches do optimization using the bitrate as a guideline, while keeping quality the same, even if that quality level is subpar or bad,” said Abdul Rehman, CEO and co-founder of SSIMWAVE, in the release. “Our patented approach drives video encoding to deliver desired viewer experience at half the cost using your existing encoding infrastructure. Thus you deliver the just-right quality: no more and no less.”
According to the press release, leading content providers in North America, Latin America and the Asia-Pacific market found they could reduce bitrates by 40-50% by using the SSIMPLUS Video Quality Dial. SSIMWAVE estimates this could equate to delivery cost reductions of $10 million or more per year for services with five million subscribers.
During its presentation today, SSIMWAVE also announced a free trial for the first 20 streaming services that sign up here.
