Sportsnet's first decade: Faces of the Franchise

ROGERS SPORTSNET’S TENTH anniversary has hockey analyst Nick Kypreos thinking about where it all started. For a decade, Sportsnet, through its various incarnations, first as CTV Sportsnet, then just Sportsnet, and now Rogers Sportsnet, has made a name for itself on the Canadian sports broadcasting landscape. In 1998, it landed a national broadcast rights deal with the National Hockey League, an agreement that would eventually secure carriage across the country. This year for the 2008-09 season, Sportsnet will broadcast more of what it calls "hockey that matters", 206 Canadian regional NHL games. And while live events are what drive viewers...