TORONTO – Rogers Sports and Media’s Sportsnet announced today it will live stream the Professional Women’s Hockey Players Association’s (PWHPA) Secret Dream Gap Tour’s final game on its TikTok account.
This marks a first in Canadian broadcast history, according to a press release.
In addition to airing on Sportsnet’s TikTok account, the game, which will feature the winner of a game between Team adidas from Minnesota and Team Scotiabank from Calgary, versus Team Sonnet from Toronto, will be aired live on TV on Sportsnet and Sportsnet One on Sunday Dec. 19 at 2 p.m. ET/ 11 a.m. PT.
The game is being held at Scotiabank Arena in Toronto.
Sportsnets’s Ailish Forfar and Faizal Khamisa will co-host the pre-game, intermissions, and post-game on TikTok. Harnarayan Singh and Jennifer Botterill will provide the live play-by-play and analysis on both the TV and TikTok broadcast.
The TV broadcast crew for the game will include Jeff Marek as in-arena host and a studio panel hosted by Caroline Cameron with analysts Sami Jo Small and Manon Rhéaume.
“Partnering with TikTok, as well as Secret Deodorant, allows us to continue to experiment and innovate with our broadcasts to increase visibility for the PWHPA and these world-class athletes, and to deliver the action to a growing fanbase on a platform where they consume sports content,” said Bart Yabsley, president of Sportsnet, in the press release.
“It will come as no surprise to Canadians that #WinterSports content continues to trend on TikTok. With over 10 billion views on TikTok, #Hockey, Canada’s national winter sport, has been taking over For You feeds across the country,” said Kathryn Hudson, director of media partnerships at TikTok Canada.
“Now Sportsnet will be tapping into that fandom as they bring the first official livestream of a professional sports game onto TikTok in Canada.”
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