Sportsnet, Twitter launch new #PuckDrop experience

TORONTO — Twitter Canada announced today a new experience called #PuckDrop that invites Canadian hockey fans to watch live NHL action on Twitter with Sportsnet. The #PuckDrop experience launched last week ahead of the Saturday, Dec. 4 game between the Toronto Maple Leafs and the Minnesota Wild. (See the Sportsnet tweet shown above.) On Saturday nights, fans can watch the first five minutes of Sportsnet’s first Hockey Night in Canada game on the Sportsnet Twitter account free of charge. “The complete game broadcast will be available on Sportsnet NOW Free — the latest content package within the new and enhanced...