TORONTO – It looks as though having the anchors ditch their ties is not the only changes planned for Rogers Sportsnet’s nightly news programs.
On January 8, Sportsnet Connected hits the airwaves, "providing viewers with a fresh, innovative, informative and entertaining approach to delivering sports news and information," says today’s press release.
“Sports fans are looking for a new dynamic approach,” said Dave Akande, vice-president content, Rogers Sportsnet. “By injecting a new level of entertainment which includes a new set, new music and graphics in a fast-paced, fun and informative package Sportsnet Connected delivers.”
Sportsnet Connected replaces Sportsnetnews as the flagship sports news and information show for the channel. Although Sportsnet Connected may look and feel significantly different from its predecessor, the focus is still home team coverage, said the four-region channel.
“The new Sportsnet Connected brand will provide new innovations but the home team coverage which became the cornerstone of Sportsnetnews will not be compromised,” said Dave Ballingall, vice-president marketing. “Whether a viewer is watching in St. John’s or Vancouver we will continue to strive to give them the sports news they desire first.”
Sportsnet Connected is to be augmented by enhancements to Sportsnet.ca, "which include the most comprehensive hockey statistics page in Canada," says the release.
