Sportsnet, Pinty’s extend curling sponsorship; coin new Pinty’s Cup

TORONTO - Sportsnet has extended its sponsorship with Pinty’s as the exclusive title sponsor of the Grand Slam of Curling as it seeks to establish the Grand Slam series as the world’s elite curling tour.The deal, which extends the current sponsorship agreement through to the end of the 2022-23 curling season, includes in-venue sponsorship such as in-ice logos and branded rinkboards plus broadcast commercial spots, on-air mentions and integration across Sportsnet platforms.In addition, the deal introduces the new Pinty’s Cup, a season-long race amongst all competing men’s and women’s curling teams that will kick off at the start of the...