TORONTO — FIBA, the International Basketball Federation, and Rogers Sports and Media’s Sportsnet announced today a new long-term broadcast rights agreement that will see Sportsnet as the exclusive broadcaster for FIBA events in Canada through to fall 2025.
“This is great news for basketball fans in Canada,” said FIBA media and marketing services director general Frank Leenders, in a press release. “The passion for the sport in this part of the world is evident and this partnership with Sportsnet allows for the creation of new synergies and increased levels of commitment which will provide fans with unprecedented coverage and access to FIBA competitions in the years to come.”
Both the men’s and women’s Canadian national teams will be in action over the next four years with main events such as both FIBA Basketball World Cups, the FIBA AmeriCups and their respective qualifiers, says the press release.
Later this month, Canada’s senior men’s national team will take on the Bahamas in the FIBA Basketball World Cup 2023 Qualifiers in a two-day event Nov. 28-29, which will be broadcast on Sportsnet.
Canada’s senior women’s national team will compete next February to qualify for the FIBA Women’s Basketball World Cup 2022.
“As the home of extensive basketball coverage in Canada, Sportsnet is proud to partner with FIBA to bring Canadians front-row access to the country’s brightest stars on the world stage,” said Bart Yabsley, president of Sportsnet, in the release.
“Complementing our network’s NBA, WNBA and Canada Basketball content, today’s partnership with FIBA reinforces our ongoing commitment to building a basketball legacy for players and fans alike in Canada. We look forward to collaborating with FIBA to make these international games available as part of Sportsnet’s industry-leading portfolio of the basketball games that fans want,” Yabsley said.
In addition to covering Canada’s appearances in FIBA competitions, “Sportsnet’s broadcast rights also include access to key international matchups featuring squads from around the world, including USA Basketball,” the release says.
Full broadcast details for FIBA coverage on Sportsnet will be announced at a later date, the release says.
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