Sportsnet hires Cabbie Richards as executive producer of sports betting content

TORONTO — Rogers Sports and Media announced today sports media personality Cabral Richards (better known as Cabbie) is returning to Canada to join Sportsnet as executive producer of sports betting content. “There are few media personalities anywhere who have achieved instant first-name recognition and who resonate strongly with a diverse set of audiences,” said Andrew Sutherland, vice-president of original content at Sportsnet, in a press release. “Cabbie’s style, enthusiasm, and originality are unrivaled, and his addition to Sportsnet is another exciting step in our expansion into sports betting and continued content innovation.” Most recently, Cabbie was co-host of B/R Betting...