Radio / Television News

Sportsnet gets extreme makeover that includes new logo, tagline

TORONTO – Rogers Sportsnet will roll out a new look on Monday that includes an overhauled logo, tagline, broadcast package and theme music for its flagship show Sportsnet Connected.The brand campaign's new tagline, ‘Fuelled By Fans’, will extend across the company’s TV, radio, print, digital and mobile platforms. The new look will debuts on Sportsnet Connected on Monday evening as it opens on a restructured set with fresh animation and graphics. At that time, the network will be renamed Sportsnet (abbreviation SN).The Sportsnet digital platform is also re-launching with enhanced, fan-focused interactive features such as a companion viewing experience that includes...