Sportsnet cashes in on cricket's popularity

TORONTO - Rogers Sportsnet has signed a four-year agreement to broadcast live cricket matches from the Indian Premier League, beginning this Friday.The agreement gives Sportsnet exclusive Canadian television and pay-per-view rights to the league, which will play Twenty20 cricket, comprised of 10 teams competing in 12 venues across India. Sportsnet One will air 36 group-stage matches while Rogers Sportsnet will show another 38 matches on pay-per-view, including 34 from the group stage, three playoff games, and the championship match.“Cricket is a premiere sport whose multinational flavour is felt across the globe,” said Rogers Broadcasting president Scott Moore, in the announcement....