Sportsnet campaign aims to connect Canadians through sports

TORONTO – Sportsnet has unveiled a new brand campaign that seeks to recognize sport as a powerful connector that brings diverse communities together.Entitled ‘United By Sport’, the campaign is being rolled out through a 60-second TV spot and out-of-home media, in addition to radio, digital and social placements across all Rogers Media channels. It will also be integrated into sporting venues across the country through Sportsnet’s NHL, NBA and MLB team partnerships, the network said.“Sport brings Canadians together. It transcends gender, age and ethnicity, and is what allows us to put aside our differences and just share a moment. This...