Sportsnet adds widescreen video to website

TORONTO – Rogers Sportsnet has overhauled its website to be more user and advertiser friendly.The new sportsnet.ca now features widescreen format video (16:9), personalized headlines and improved stats and fantasy tools. This, in turn, will allow advertisers greater opportunities such as “massive” takeover ads, TV sized video pre-roll and integrated multi-platform sponsorship opportunities, the company said in a press release.www.sportnet.ca