SPORTS TELEVISION: Capitalizing on our passion for sports will remain the best defence against cord-cutting, say the broadcasters

By Chris Zelkovich

A FEW YEARS AGO, when digital video recorders first appeared on the scene, many predicted big trouble for the TV industry. Broadcasters sued or threatened to.After all, if people could record their favourite shows and zip through commercials when watching them hours or even days later how long would it take advertisers who want their messages to be seen and acted on rightnow to lose faith in television's all-encompassing power?But while many feared the power of the DVR (or PVR), those on the sports side almost welcomed it as an affirmation of the drawing power of that content. They argue...