OTTAWA – Families with children living in the home are more likely to go online to consume audio and video content, according to one of two new reports released by Media Technology Monitor this week.
According to Families and Media Consumption, one third of Anglophones have a child under 18 living at home. These families spend three hours less weekly watching traditional television, however, they are more likely to visit the likes of Netflix and YouTube for content.
Individuals with children also tend to be heavy users of the Internet, often multitasking while watching TV and interacting with social media content at the same time, the report continues.
The second report, Sport Enthusiasts, found that Anglophone Canadians spend a “significant” amount of time consuming sports. Highlights from that report include:
– Half of Anglophones are accessing a wide range of sports content on a weekly basis;
– One quarter are considered ‘Sports Enthusiasts’, consuming daily sports content from any medium; and
– Among 'Sports Enthusiasts', the TV set is the dominant screen, and they’re more likely to have all the auxiliary components, such as PVRs and HDTV receivers, to enhance their viewing experience.
The reports are now available to subscribers on the MTM website. MTM is the research arm of the CBC.
www.mtm-otm.ca
