TORONTO – Shaw Media has announced that Bounty and Tim Horton's have signed on as sponsors for a new competition series premiering next week on Shaw’s Food Network Canada.
Donut Showdown, which airs April 2 at 10 ET/PT, is a new 30-minute competition show that features donut makers from across North America testing their creativity in the kitchen. Each episode features three contestants whose first challenge is to create a batch of donuts that includes three unusual ingredients. The expert judge panel decides which competitor goes home and which remaining two contenders move on to the final themed challenge created by the judges. The winner receives $10,000.
Bounty and Tim Hortons will be featured in tagged promos running on Food Network Canada leading up to launch and through the run of the series. As “Official Sponsor of Spills” for the series, Shaw says Bounty will be able to feature its products through in-show integrations as well as a 15-second custom “Bounty Mess of the Week” spot that will appear in each episode and on other Shaw Media networks. Tim Hortons, as the show’s “official coffee supplier,” will also see its branded coffee mugs featured on the judges table, and will sponsor the theme challenge during the May 7th episode, providing the winner with $10,000.
“Donut Showdown’s exciting, culinary competition based format provides unique opportunities to integrate our partners in ways that will provide them with tremendous visibility,” says Errol Da-Re, senior vice-president of sales for Shaw Media, in a release. “The synergies between our brands will help both sponsors reach consumers in new and innovative ways, through a variety of platforms, and ultimately add remarkable value to the show.”
Celebrity chef David Rocco is Donut Showdown’s head judge. He will be joined by culinary expert Maggie McKeown and Toronto restaurateur Zane Caplansky.
