Sponsored content segments should be clearly disclosed, says CBSC

By Connie Thiessen The Canadian Broadcast Standards Council (CBSC) has found TVA’s failure to clearly disclose sponsored content on its public affairs program Salut Bonjour amounted to a Code of Ethics breach. The CBSC decision concerns the morning show’s recurring segment “C’est bon à savoir” (“Good to Know”). Hosted by Jean-François Baril, tax return software TurboTax was featured on Feb. 20, sponsored by the company, in which TurboTax was presented as “the #1 tax software in Canada for more than 25 years.” A viewer complained the segment was an advertisement for TurboTax, but was misleadingly presented as a neutral tax...