Spiffy new logo for OLN from U.S., but Canadian channel can't follow its programming lead

TORONTO - OLN unveiled a bold new logo and on-air look Thursday, extending the new OLN branding from the States to Canada. The new-look logo features the network's call letters, OLN, in white on a bold, red background. “As part of the overall re-branding campaign, the new look emphasizes the acronym OLN and reflects the rugged and adventurous spirit of the channel. Complete elements from the re-branding campaign, which Canadian viewers sampled throughout the 2005 Tour de France, will roll out across the network beginning (Thursday),” said the release. On-air elements such as event graphics, lower third graphics, program packaging...