Spending on radio shows healthy increases

TORONTO – National advertising sales on radio have risen a healthy amount, according to figures from imsradio, the Standard Radio division that sells airtime for several broadcasters. National radio sales increased by 10.4% between January and July this year from the same period the year before. Ontario took the bulk of the buys, accounting for 39% of sales by imsradio, followed by Alberta at 23% and Quebec at 21%. The economic boom in Alberta is likely partly to thank for the province’s whopping 26% jump in radio sales in the 2006 broadcast year, which ended Aug. 27. Quebec sales increased...