Specialty electronic retailers offer best wireless purchase experience; SaskTel ranked tops: J.D. Power study

TORONTO - While customer satisfaction with the wireless purchase experience is higher at carrier-branded stores and specialty electronics retailers, one-fourth of consumers choose to shop at big box stores. Among these shoppers, more are likely to purchase an unlocked phone, which is a risk for carriers as these customers are more likely to switch carriers when a better price or data plan offer arises, according to a new J.D. Power report.The 2016 Canadian Wireless Purchase Experience Study examined wireless carriers’ performance across sales-related activities in-store, over the phone and online. Satisfaction is measured in six factors: store representative; online purchase; phone...