CULVER CITY, CA and TORONTO – Crackle, Sony Pictures Entertainment’s premium video entertainment network is now available in Canada.
Advertiser supported, Crackle features high-quality original short-form series, full-length and short-form television shows, and motion pictures from the Sony Pictures library. In addition to its website www.crackle.com, content will also be available on Rogers’ On Demand platform, as well as via distribution partners YouTube, Boxee, Dailymotion, and Metacafe.
"Through our expansion into Canada, Crackle continues to build upon its successful distribution and ad network," said Eric Berger, SVP of digital networks for Sony Pictures Television, in a statement Tuesday. "We deliver the best content, from acclaimed originals to movie favourites that is selected and programmed with the seasoned viewer in mind."
Crackle’s programming will appear via the proprietary Crackle player, which provides content protection and consolidated, dynamic ad serving, available across all of its distributors. Rogers Digital Media will be the ad sales agent for Crackle.com in Canada and will sell the site’s Canadian inventory across its on-line distribution channels.
"The partnership with Crackle.com enables Rogers Media to expand its video offering to consumers and offer advertisers high-quality branded environments," said Claude Galipeau, SVP and GM for Rogers Digital Media. “Rogers Digital Media is quickly becoming the go-to place for premium on-line video ad sales. We are thrilled to add this high-quality content to our already impressive stable of trusted brands."
Crackle.com recently launched in the United Kingdom and Australia, as well. Beginning in mid-October, it is set to debut a new look and feel designed to make navigating the site a more intuitive experience.
