Some CBC employees escalate fight against branded-content Tandem

TORONTO — A group of more than 500 current and former employees of CBC/Radio-Canada who oppose the public broadcaster’s Tandem sponsored-content initiative today launched a social media campaign and website where they’ve published an open letter to Canadians to amplify their efforts to stop paid content on the CBC. In the letter on the website (www.stoppaidcontentoncbc.ca), the group of mostly journalists asks for the Canadian public’s support in demanding CBC put an end to Tandem, the broadcaster’s new marketing division which was launched in September. The open letter is signed by current CBC journalists, including Carol Off, Michael Enright and...