Radio / Television News

Sochi garners largest ever digital audience for Canadian Olympic coverage; 15 M watch men’s gold medal hockey game


TORONTO - More Canadians tuned in to CBC/Radio-Canada’s coverage of the Sochi 2014 Olympic Winter Games than any other Olympics in history, the broadcaster said this week.From February 6 - 23, more than 33.35 million Canadians viewed at least some Sochi 2014 content in English or French across all platforms.  Day 16 (Sunday, February 23) was the most-watched day of Sochi 2014 with a daily reach of 26.5 million viewers.  The men’s ice hockey gold medal match was viewed by approximately 15 million Canadians (almost half the population), generating an average 2+ audience of more than 8.5 million over the...