So.da-produced Twitter series Kraft Peanut Butter TV reaches over 4M Canadians

TORONTO — Corus Entertainment announced yesterday the Twitter Original series Kraft Peanut Butter Television produced by its social digital agency so.da has now reached more than four million Canadians. The series has also generated over 55 million impressions with almost half a million engagements watching #KraftPBTV to date, according to Twitter internal data. “Kraft Peanut Butter Television marks our ninth Twitter Originals Fueled by so.da series and we couldn’t be more pleased with the continued success of this marriage of content and distribution,” said Dervla Kelly, senior vice-president of marketing and so.da for Corus, in a press release. “Alongside our longstanding partners at Twitter,...