TORONTO – Corus Entertainment’s social digital agency so.da today announced a new Twitter Originals Fueled by so.da digital series, #FutureForward, created in partnership with Mindshare Content+ and Ford Canada.
“The new, three-part lifestyle series features local leaders and innovators who have embraced change and technology to drive their businesses into the future,” a press release says.
The first episode features Catherine Addai (above), the owner of Kaela Kay. Addai is “a fashion designer with a penchant for incorporating vibrant African fabrics into her design collections.”
Episodes are to roll out on Thursdays on Twitter @FordCanada.
“Future Forward marks the 11th series produced under Twitter Originals Fueled by so.da and the first time we’ve partnered with an automotive brand,” said Dervla Kelly, senior vice-president, marketing and so.da at Corus Entertainment.
“Ford is a model of innovation and #FutureForward showcases character-driven stories that highlight the ways with which each person is leveraging technology to innovate in their respective fields while working smarter, staying more connected, reducing their carbon footprint, and embodying the Ford brand.”
“Storytelling is an incredibly effective way to elevate communication and connect with consumers and that’s what Mindshare Content+ specializes in and what this program really showcases,” said Gina Banks, chief client officer at Mindshare Canada.
“#FutureForward shows Canadians that Ford is committed to sustainability, electrification and connectivity through entertaining content that leverages partners, people and channels to help drive credibility.”
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Photo supplied by so.da.
