so.da adds five new senior roles to support growth

Also launches PR and experiential arm and extends integrated offering TORONTO – Corus Entertainment’s social-first agency so.da announced today five new senior leadership roles have been added to its team to support its continued growth and a new PR offering. The roles have been taken on by Chaman Sandhu, Kelly Duffy, Elana Schachter, Ashley Applebaum and Michelle McTeague. Sandhu, who has over 15 years of experience in marketing and strategy, is now so.da’s director of audience development. “In this new role, Sandhu will lead the strategy and operations of so.da’s owned social and digital editorial content properties, and will oversee the performance...