WASHINGTON, D.C. – Rapper Snoop Dogg has been named the producer of the classic hip-hop channel The Rhyme on the XM satellite service originating in the U.S. and carried by XM Canada.
Snoop Dogg already hosts a show on the channel, called Welcome to Da Chuuch With Big Snoop Dogg, which will start airing new episodes in early 2006.
"I am truly excited about being able to have total control over the music and programming for The Rhyme on XM. I will play music that people have never heard and music that they haven’t heard in a long time," said Snoop Dogg in a release. “We need more Snoop Dogg music all the time because the music I play makes people feel good. Consider yourself a part of this new Snoop Dogg eargasm.”
As executive producer, he will provide the creative direction for the channel and assist in the development of new exclusive programming for The Rhyme, as well as other channels.
"Snoop is a definitive hip-hop icon and he continues to bring his love and knowledge of music to XM, now as executive producer of The Rhyme,” said Eric Logan, executive vice president of programming for XM Satellite Radio in the U.S. “With his new role Snoop will have an even larger platform to bring his unique musical sensibilities to millions of XM listeners who will be experiencing the audio history of hip-hop in a bigger way.”
