Smithsonian Channel officially launches in Canada

TORONTO – Blue Ant Media officially launched Smithsonian Channel Wednesday amidst ‘street stunts’ in Toronto and Vancouver. A seemingly unconnected group that includes lookalikes dressed as Fonzie, an astronaut, Jackie Kennedy Onassis, Jerry Seinfeld and a scientist represented a programming genre on the new commercial-free channel - air and space, science and nature, pop culture and history. In addition to the stunt, a consumer contest is underway to win a trip to Washington, the home of the Smithsonian museums. Contest entry will be through social media touch points by “liking” or “following” Smithsonian Channel Canada on Facebook and Twitter. The broader campaign includes digital,...