NEW YORK — As Standard Media Index (SMI) continues its expansion into the Canadian market, the advertising intelligence company announced today it’s growing its Canadian leadership team with the appointment of Darrick Li (pictured) as vice-president of sales and client services.
In this role, Li will be responsible for building the SMI brand and developing strategic relationships with agency partners and industry associations to grow the client base within the Canadian market to maximize success of client business opportunities, says the press release.
“The Canadian media market has been stifled with a major lack of transparency around advertising expenditure. This hire is extremely important for SMI to build and grow our client base and use of data within the market,” said James Fennessy, CEO at Standard Media Index, in the release. “Darrick’s vast experience and solid relationships in the Canadian media space will give us the expertise we need to sufficiently tap into and grow our footprint, while providing the much-needed data to help the industry forge ahead.”
Li is the second Canadian leadership hire for the New York-based company following its expansion north of the border in April. At the beginning of September, Jason Keown was announced as vice-president of marketing for North America, as we reported here.
With more than 12 years of digital media experience, Li previously held a senior role at Comscore, working directly with leading Canadian agencies, publishers and marketers in the broadcast, digital media and advertising industries.
“The information that SMI provides its clients is a gamechanger for the Canadian media space. Agencies can better understand their advertising efforts and how they benchmark against the Canadian pool. While, broadcasters and publishers will be able to find efficiencies and opportunities in their sales and strategic efforts,” said Li, in the release. “I’m looking forward to leveraging my established relationships and working with the team to grow SMI’s presence within Canada.”
