Smartphone shopping sparks rise of smart assistants: Ericsson

STOCKHOLM – The rise of smartphone shopping is not only changing the way that consumers pay for goods and services, it is also fueling demand for digital shopping assistants to help with purchasing decisions, according to a new study by Ericsson.Beyond smartphone shopping – the rise of smart assistants describes how connectivity is driving major shifts in retail. The report’s insights are based on an online survey carried out in January 2018 of 5,048 (500 per city) advanced internet users aged 15 to 69 who fit the profile of urban early adopters in Johannesburg, London, Mexico City, Moscow, New York,...