TORONTO – Viewers of CBC’s Over the Rainbow can click their smartphones, in place of ruby slippers, to travel an interactive yellow brick road via an app that syncs in real time with the new live competition series debuting Sunday, September 16 at 8 p.m.
Available for both iPhone and Android users, with a web version in development, the app automatically syncs with the show’s live broadcast enabling viewers to interact in real time, and have their comments shared with other viewers. App users can also access exclusive behind-the-scenes footage, get insider sneak peeks, plus earn more votes for their favourite Dorothy.
Canadians can vote for their favourite Dorothy at the end of each live performance show, either using the app, the Over the Rainbow website, or telephone. Each viewer is able to cast ten votes via telephone and one vote online or through the app, but those who register with the app have the opportunity to earn more votes.
“We don't just make TV at CBC anymore; we make experiences for the audience. The Rainbow app is about giving the audience a fun and playful way to engage with the show and each other.” said Julie Bristow, Executive Director of Studio and Unscripted Programming, CBC. “TV has always been a social medium; now we have powerful ways let viewers become part of the show from their living room. I’m so excited to see how the audience responds."
"CBC is pushing the limits of what has been done with Second Screen interactive technology," said TVplus CEO and Co-Founder, Ajay Shah. "We are proud to be at the core of this truly groundbreaking experience."
The CBC called on the following vendors to create the app:
TVplus, an award-winning social technology company that delivers rich, interactive experiences around television for the Second Screen.
Social Game Universe, the tech innovators behind Lightning Platform, a scalable multi-platform tool for creating and managing social TV, games and game mechanics.
Konrad Group, a leader in mobile application development and user experience design.
