Smart phones open new doors for marketers, research predicts

Marketers and advertisers have a new way to reach mobile audiences, courtesy of another emerging market trend credited to the Apple iPhone – the debut of the iPhone Apps store. According to recent research from In-Stat, more than 100 million apps store compatible mobile phones from multiple manufacturers are forecasted to be shipped within five years. In addition to providing numerous platforms for branded applications, they represent a "rapidly growing market" for mobile advertising and marketing. "With greater capabilities in both running native applications and viewing 'real Internet' websites, smart phones have increased usage and user expectations for mobile content", said In-Stat...