TORONTO – Connected smart home devices are well on their way to becoming as prevalent as smartphones and tablets in Canada, says a new study commissioned by Telus.
The study, conducted by MARU/VCR&C, found a significant gap between those that believe that smart home technology will benefit their lives (61%) and those who currently own a smart home device (34%). Some 63% of respondents said that that they will own at least one smart home device – such as a smart TV, thermostat, lighting, appliance, or entry and security system, by 2018, and half of those predicted that they will own three or more.
"Smart home technology is shifting from early adopters into the mainstream as Canadians begin to realize the tremendous benefits that these devices can bring to them and their families," said Telus’s VP of mobile devices Rob Currie, in the study’s news release. "Today, we're seeing basic functionality like controlling lighting or thermostats from our smartphones, but soon, innovations like biometric security systems, intelligent kitchens and home health solutions will make our lives so much safer, healthier and easier that smart home technology will become integral to our digital lifestyles."
Other highlights from the study include:
– The greatest perceived benefits of living in a smarter home include saving money and being greener (57%) and increased security or safety (44%);
– Of those who currently own smart home technology, the most popular devices are smart TVs (65%) and smart thermostats (36%);
– For those who travel frequently, 56% said they are likely to purchase smart home devices to manage household tasks and provide peace of mind while they are away;
– In terms of real estate, 43% of respondents said that they would be willing to pay more for a home outfitted in the latest smart home technology. Of those, 51% said that they’d pay up to $5,000 more, 23% were willing to pay up to $10,000 more and 5% were willing to pay more than $10,000.
In addition to its two ‘Connected Experience’ concept stores in Toronto's Eaton Centre and Edmonton's Southgate Centre, Telus said that it is planning to open additional Connected Experience stores plus introduce its smart home portfolio into an additional 50 Telus retail locations across Canada this year.
