Six month old Wind Mobile benefits from consumer discontent

By Lesley Hunter

TORONTO – It’s been six months since Wind Mobile launched its quest to become Canada’s fourth national wireless provider and while the Toronto-based company is making noise and working diligently to extend its network coverage across the country, it’s still holding its subscriber count close to the vest.But despite some early criticism, there can be no doubt that the wireless upstart has found success with a unique marketing angle that seeks to capitalize on wireless subscribers’ dissatisfaction with their current provider.Leading up to its December 2009 launch, Wind tried to tap in to consumer frustration through on-line community WirelessSoapbox.com, and...