Six letters dropped + new reality programming = new Bio

TORONTO – On Monday, the Biography Channel kicks off a comprehensive rebranding of the network, now to be called Bio, the network for ‘Great People Watching’. Bio will feature a new on-air look, logo (below), and shift in focus to reality programming and features on current newsmakers around the world. “Bio will provide Canadians with top-quality programming and special series that connect viewers with top personalities – from the Hollywood tabloid and pop culture favorites to the business and political juggernauts of the day,” says the release. “We are excited to build on our already successful brand with the new...