SiriusXM signs radio and podcast content deal with I Am Athlete
TORONTO — SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro receiver Brandon Marshall, announced today they have entered into a content agreement that includes a new live nightly radio show and the development of new podcast and radio content. I Am Athlete launched in April 2020 and has since grown to more than 780,000 YouTube subscribers and generated over 90 million organic views globally, according to a press release. The platform offers listeners “raw, unscripted, locker room conversations with some of the biggest stars in sports, news and pop culture,” the release says. The...
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