SiriusXM announced Tuesday it is set to launch a limited engagement exclusive channel dedicated to 14-time Grammy winner Taylor Swift on Sunday, April 7.
Running until May 6, Channel 13 (Taylor’s Version) “will air 24/7 across North America and will be a destination for fans to hear Swift’s music from her chart-topping 17-year career, including Eras Tour favourites, all (Taylor’s Versions), From the Vault tracks, live tracks, bonus tracks and much more,” says a SiriusXM press release.
“Swifties will also share their own personal and meaningful experiences with Taylor and her music,” the release says.
The 13th day of the channel, Friday, April 19, will coincide with the release of Swift’s new album The Tortured Poets Department. Channel 13 (Taylor’s Version) will play the full album continuously throughout that weekend.
“The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version),” Scott Greenstein, SiriusXM’s president and chief content officer, said in the release. “We’re all experiencing a legend at work and are so thrilled to work with Taylor to present a one-of-a-kind channel that connects her fans with her extraordinary body of work.”
Starting April 7, Channel 13 (Taylor’s Version) will be available to SiriusXM subscribers in their cars on channel 13 and via the SiriusXM app.
SiriusXM says it has been a long-time supporter and champion of Swift and her music.
“SiriusXM Hits 1 was the first pop station in North America to play Taylor Swift dating back to June 7, 2007,” the release says.
Image provided by SiriusXM.
