SiriusXM Canada expands advertising division

By Connie Thiessen SiriusXM Canada is expanding its advertising division, launching SiriusXM Media Canada, which will serve as the company’s exclusive cross-platform ad sales representative, including the SiriusXM Podcast Network in Canada. Operating out of SiriusXM Canada’s office in Toronto, the team will be led by vice president of sales Jon Hales, who joined the Canadian operation earlier this year. Hales was formerly chief growth officer at DAX/Global North America and spent seven years at Spotify, serving as country manager for Canada for four years. SiriusXM says the new advertising division will provide Canadian marketers and advertisers exclusive access to SiriusXM platforms, programs, and publishers under its...