TORONTO — SiriusXM is adding new team members in Western Canada, including two district managers, and has restructured its entire field team to include regional managers across Canada to better connect with dealers, the company announced Wednesday.
“We are pleased to welcome two new District Managers, Amanda Booth and Melissa Sousa, to our team in Western Canada,” said Michael Mazgay, vice-president, Automotive Remarketing, Dealer Operations, SiriusXM Canada, in the news release. “By strengthening our team in the Northern and Southern prairies, and by establishing Regional Managers across Canada, we have all the right people in place to fully support our dealers with a more hands-on approach.”
The company’s new approach also includes sponsoring and creating events that matter to dealers in their communities, SiriusXM Canada said in the release. Recent SiriusXM-sponsored events in Western Canada include:
- A sponsored concert featuring iconic Canadian rock band Platinum Blonde at the Western Canadian Dealer Summit in Banff in September;
- An entertaining NHL live broadcast event including guest appearances and photo ops at the 2019 Tim Hortons NHL Heritage Classic Viewing Party in Regina in October;
- A Gala After Party at the Manitoba Motor Dealers’ Association 75th anniversary event in Winnipeg in November. The party included food, drinks, and great music from the DJ at the SiriusXM booth to help create a truly memorable experience; and
- A Grey Cup Viewing Party in Calgary with a late-evening, bar-style vibe to set the mood and create an experience that fit the occasion.
“Our brand is about creating moments for Canadians inside and outside their vehicles,” said Nina Rodrigues, senior manager, OEM Marketing, SiriusXM Canada, in the release. “We can show our dealers that we value their partnerships, and also bring some fun and energy to their events.”
To connect with SiriusXM in their region, dealers are encouraged to contact their regional or district managers or call the OEM Dealer Support line at 1-866-635-0578.
The company’s regional managers are Mario Degrace for Western Canada, Andrea Brown for Central Canada and Jean-Francois Martin for Eastern Canada.
District Managers are Andrew Mallalieu for British Columbia and Yukon; Amanda Booth for Northern Prairies; Melissa Sousa for Southern Prairies; Andrea Brown for Central Canada; Bobby Toms for Southwestern and Northern Ontario; Serena Esposito for Central Ontario; Jason Turner for Eastern Ontario; Suzie Dassylva for Eastern Quebec; and Jean-Francois Martin for the Atlantic region.
To access a newly launched dealership training portal, dealers can visit http://www.sxmdealer.ca/training.
