NEW YORK – SIRIUS Satellite Radio will add the full feed of BBC Radio 1 this summer.
The company announced today an agreement to broadcast the popular modern music channel Radio 1, bringing Americans (and Canadians, when SIRUIS Canada launches) “their first opportunity to listen to the influential and highly acclaimed radio channel,” says the press release (unless of course, they happen to listen to it on the web).
BBC Radio 1 will be broadcast with a time-shift on SIRIUS, so that listeners can enjoy the channel’s lineup as it was intended — with Chris Moyles’ Breakfast Show in the morning, Scott Mill’s show in the afternoon, and kicking off the weekend with Pete Tong’s Friday night Essential Selection.
"Radio 1 on SIRIUS will be a unique entertainment offering unmatched in the U.S.," said Scott Greenstein, SIRIUS president of Entertainment and Sports, in a release. "It is renowned for its support of up-and-coming British artists, and reflects the enormously vibrant British music scene in its daily programming and special events. SIRIUS subscribers will soon be able to hear Radio 1’s cutting-edge music in their cars, homes or other locations."
BBC Radio 1 plays a mix of current pop, rock, R&B and hip-hop music, and extensively covers music events taking place worldwide. BBC Radio 1 features exclusive interviews, as well as live broadcasts of performances and unique studio sets. The channel has a weekly audience of more than 12 million in the U.K.
