TORONTO – In just over a year, satellite radio company Sirius Canada has surpassed the 300,000 subscriber mark.
That gives it 75% market share in Canada, says the company, which added 100,000 new customers during the holiday shopping period.
"Sirius was the preferred choice for satellite radio this holiday season with nearly 8 out of 10 satellite radio shoppers choosing Sirius in December. Since January 2006, Sirius has led the satellite radio industry in Canada with 75 per cent market share," says the company’s press release.
Competitor XM Canada has not yet released its Christmas sales figures and had 147,000 customers at November 30th, which is the end of the company’s fiscal 2007 first quarter.
"Surpassing 300,000 paying subscribers in such a short time confirms the demand for and strength of Sirius’ programming, signal coverage, and innovative products," said Mark Redmond, Sirius Canada president and CEO (not to mention having Howard Stern on board).
As well, more than 150 vehicle models are expected to be available in 2007 with Sirius Satellite Radio receivers either factory or dealer-installed in Audi, Aston Martin, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Subaru, Volkswagen and Volvo vehicles.
