TORONTO – SiriusXM announced Monday Grammy Award-winning singer-songwriter John Mayer will launch an exclusive, year-round SiriusXM channel, “Life With John Mayer”, in November.
“Mayer is creating a channel defined not by genre, but by the time of day, as well as the day of the week,” reads a SiriusXM press release. “Life with John Mayer will be a musical experience hand-selected by the guitarist and songwriter and an ever-evolving world of music built from Mayer’s classics, collaborations and never-before-heard material blended in with the music he loves.”
Mayer’s 24/7 channel will be available to SiriusXM subscribers across North America in their cars on channel 14 or anywhere they go with the SiriusXM app.
“I’ve had a dream over the last several years to create a dynamic, real-time music channel that focuses less on genre and more on our changing emotional states throughout the days and weeks,” Mayer said in the press release. “It’s a highly ambitious project, and SiriusXM is the perfect partner to build this experience with. I look forward to creating and fostering a sense of community through this channel, and shining a light on what music does best — providing the soundtrack to our lives.”
“Life with John Mayer will be a showcase for John’s exceptionally deep love of music. He is very engaged in every aspect of this channel and has an exciting vision for what our listeners will experience when they listen,” said Scott Greenstein, SiriusXM’s president and chief content officer. “To have a musician as brilliant as John creating and curating a daily soundtrack for all of us is very special, and we’re honoured and proud that John has chosen SiriusXM as the place where his fans can share this musical experience with him.”
