Silverback Media names new CEO, will re-brand

TORONTO - Mobile marketing technology company Silverback Media has named Tyler Nelson as its CEO and chairman of the board.Nelson was formerly head of global business development at Research in Motion, and VP of business development and marketing at Bridgewater Systems.With Nelson’s appointment plus the introduction of a new executive management team, the company said that it will re-launch under a new brand in the coming months.www.silverback-media.com