TORONTO – CTAM Canada announced it will once again offer a two-day executive strategic marketing course modelled on the intensive CTAM U experience.
This year’s course runs from May 29-30, 2013 and will be held at Toronto’s Corus Quay. Space for the two-day marketing management development session is limited to 50 participants who are CTAM Canada members and will be assigned on a first-come, first-served basis.
Harvard Business School Professors Bharat Anand and Rajiv Lal, who taught last year’s program, have developed a two-day course with new cases for 2013. Together, they have produced a topical and relevant curriculum to explore many of the key issues facing the media sector in today's highly competitive market, including:
* the pricing and bundling of services
* the development of digital/social-media marketing strategies
* how to manage the transition to an environment focused more on customer retention than customer acquisition
* how to think strategically/systematically in assessing the competition while developing marketing plans
This program will be built around detailed case studies that are used to challenge the minds of the participants. Attendees will benefit from this thinking and learning “time out” to focus on strategic marketing, says CTAM.
The course content is pertinent to both cable companies and broadcaster marketing staff at all levels, including senior managers, directors and vice presidents, who will be able to take away practical and actionable learning.
Click here for more information or to register.
