MARKHAM – Target Broadcast Sales founder Richard Sienko will receive a lifetime achievement award from the Ontario Association of Broadcasters.
After a nomination process, the OAB board awards the honour to individuals who have brought distinction or have made major contributions to the broadcasting industry.
Sienko (pictured) began his career in broadcasting with Radio & Television Representatives (RTVR) in 1955, and quickly moved up the ranks to become EVP of Tele Capitale Unicom. In 1976, after 15 years with the company, the Quebec-based firm decided to take a new management direction and he was out of a job. On September of that same year, Sienko and his wife Donna opened Target Broadcast Sales. Despite the existence of more than 15 national rep firms in Canada at that time, Target Broadcast Sales grew and prospered, and 35 years later, is the only independently owned national radio rep firm in Canada.
Sienko will accept the award at the OAB’s annual conference on October 20, 2011 at On the Park Events and Conference Centre in Toronto. With over 40 member companies, the OAB is dedicated to representing the common interests of Ontario’s private broadcasters and industry partners.
