Showtime Canada a possibility, says Cassaday; new platform growth queued up, too

TORONTO – Having spent three years building the HBO Canada brand, it just might be time for Corus Entertainment and Astral Media to do the same for Showtime in this country, according to Corus CEO John Cassaday.Speaking Tuesday at a BMO Capital Markets media and telecom conference in Toronto, Cassaday was, not surprisingly, bullish on the future potential of pay television in Canada, even with the influence over-the-top video leader Netflix may be having on the marketplace here and elsewhere.Pointing to the fact that traditional pay-TV penetration is generally in the 25% to 27% range for the company’s Movie Central...