Showcase's multi-platform campaign for Beauty and the Beast takes bloom

TORONTO - The city`s downtown transit shelters have been transformed into a rose garden of sorts to promote the upcoming premiere of Showcase`s Beauty and the Beast. The multi-platform campaign, developed in-house, also features on-air promos, paired with distinctive out-of home creative. Showcase says the campaign reflects the ``high-stakes drama and romantic intensity of the series by using the symbol of a rose as the primary visual component.`` The four-week, national advertising campaign targets a mass audience through a strategic media buy among adults 25-54 ahead of the show`s premiere October 11 at 9 p.m. ET. ``Leveraging the consumers’ familiarity...