Showcase to re-brand as "the home of bold hits"

TORONTO – Showcase will debut a new logo and on-air look starting Monday, and will roll out a national consumer marketing campaign promoting itself as “the home of bold hits”.Over the last year, Showcase said that it has tweaked its programming strategy to include more hit series and popular movie titles which has resulted in “strong growth”. In an attempt to broaden its appeal to both men and women, the Canwest-owned channel said that its new logo and on-air look will reflect its “big and bold sensibility”. The logo has shed its dark feel for a design that is “clean and contemporary”, and its...