TORONTO – Showcase will debut a new logo and on-air look starting Monday, and will roll out a national consumer marketing campaign promoting itself as “the home of bold hits”.
Over the last year, Showcase said that it has tweaked its programming strategy to include more hit series and popular movie titles which has resulted in “strong growth”.
In an attempt to broaden its appeal to both men and women, the Canwest-owned channel said that its new logo and on-air look will reflect its “big and bold sensibility”. The logo has shed its dark feel for a design that is “clean and contemporary”, and its shape, motion, and colour scheme will anchor all of the channel’s on-air elements, the press release detailed.
"The inspiration for Showcase’s logo and on-air look came from the channel’s versatile and top-notch roster of content," said Canwest’s creative director Kevin Watson, in the release. "With that in mind, we were able to conceptualize and produce branding that is a direct reflection of the channel itself – bold, adaptable and larger than life."
Showcase’s website will add more content, including additional full episode streaming of its shows, access to behind-the-scenes footage, webisodes of its original programming, and a blog.
