Showcase seeks to spread fear in ‘Helix’ campaign

TORONTO – Showcase is harnessing video game advertising, event marketing, and the fear of contagions to spread the word on its new sci-fi series Helix.The four-week campaign, targeting adults 25-54 with a special focus on Toronto, Kitchener, London and Ottawa, is anchored by one of the two key taglines – “The Truth will Spread” and “Play God. Pay The Price”. Banner ads are appearing in high profile video games such as Need for Speed Shift, Fight Night, Madden NFL, NBA Jam and NHL. In addition to promoted tweets and trends leading into the launch of the series, display banners and...