Showcase marks 20 years with new branding, fresh look

TORONTO – Shaw Media’s Showcase is celebrating its 20th anniversary with a new look and logo designed to reflect the channel’s “big and dramatic sensibility”.Beginning this week, viewers will see a refreshed brand, on-air and off-air, infused with colourful creative elements that complement the channel’s famed character-driven dramas and blockbuster movies, reads the announcement. The channel’s distinctive new logo, a throwback to the original Showcase logo, anchors all of the on-air elements, from station ID bugs to advertiser billboards, and is complemented by a vibrant and interchangeable colour scheme used in customized brand image spots. The channel’s new tagline “Showcase...